A few years ago, an incredible exhibit came to the New Children’s Museum here in San Diego. One part treehouse, one part labyrinth, it’s called The Wonder Sound and it was designed by Wes Bruce.  When my boys and I first stumbled upon it, my eyes widened in delight. The structure is full of whimsy, […]

Shrink it and pink it! This has been a common strategy in marketing campaigns geared towards women over the years. It has backfired on a number of occasions, most notably in Bic’s pink and purple pens “for her” which were 70% more expensive than their non-gendered pens.* The pink and purple pens elicited many snarky […]