Why It’s Time To Get a Grip on Your Theology (and How To Do It!)

Shrink it and pink it! This has been a common strategy in marketing campaigns geared towards women over the years. It has backfired on a number of occasions, most notably in Bic’s pink and purple pens “for her” which were 70% more expensive than their non-gendered pens.* The pink and purple pens elicited many snarky […]

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